Farms
Ever wonder about the folks behind your favorite bivalves? Meet a selection of (literal) salt-of-the-earth farmers from Cape Cod to Martha’s Vineyard, Rhode Island to Maine.
PRODUCT
The challenge? Make oysters + tinned fish look sexy.
E-commerce marketing shoots to highlight current offerings of oysters, caviar, and tinned fish, with corresponding recipes for email newsletters and e-commerce listings. And yes, I did eat the product.
EMAIL MARKETING
photos, copy, design
Weekly informational blasts on the best oysters of the moment, who’s growing ‘em, and why they should definitely be included in your weekend plans.
COPY
Clever and compelling captions to keep Instagram and Facebook audiences engaged.
Social
APPAREL
PHOTOS, COPY
Selling the trope of ‘how to look the part of an oyster farmer while sitting at your regular ol’ desk job’.
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Carhartt Vest
Catch any of our farmers out on a tide and they’re probably decked out in stylish yet reliable-as-hell Carhartt gear. This vest is a classic workwear staple that’s equally suited for cold mornings culling oysters and nights by the bonfire with your crew. Like all good Carthartt, it’s scientifically proven to look cooler the more worn-in it gets.
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Tie-dye tee
Looking for fun and feeling groovy? Well slow down, Garfunkel, we’ve got just the shirt for you. We’re huge fans of a bright, funky tie-dye moment for summertime, so we combined this vibrant pattern with our other favorite summertime passion—tinned fish. These chilled out sardines make this super soft, 100% cotton t-shirt THE perfect addition to your chilled out, laid-back weekend wardrobe.
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Tarot Tee
We can see your future…and it involves shellfish. Easier and cheaper than calling Miss Cleo herself, this vintage-soft tee will help you answer life’s hardest question —what’s for dinner? Designed by our in-house (albeit slightly witchy) design team, our tarot tee is a nod to the shucker that lives within all of us.